A FREE 4-day email course designed to give industrial B2B marketers a clear roadmap for leading product launches that deliver.

By signing up, you’ll receive the 4-day Starter Kit and occasional product launch insights. You can unsubscribe anytime.

Good Products Deserve Better Launches

I've watched this happen too many times.

A company spends months — sometimes years — moving a new product through development. Stage gates. Engineering reviews. Voice of customer. Field testing. They do the work.

Then the product hits the market…

…and it goes nowhere.

The finger-pointing begins.

But here's what rarely gets said out loud:

Many industrial products are never truly launched well in the first place.

Over my 17 years, I've seen companies pour more investment into better engineering, better VOC, better prototyping — and still come up short when the product finally hits the market.

Not because the product was wrong.

Because the launch was.

No clearly defined target customer. Vague positioning and messaging. Sales handed a sell sheet and told good luck. And a plan that treated launch day one as the finish line instead of the starting line.

And so, a good product that solved a real problem — built by talented people who cared deeply about getting it right — quietly faded into the background.

That's the gap this course is designed to close.

Your Four-Day Roadmap to a Better Launch

The Industrial Product Launch Starter Kit is a practical, four-day course built specifically for industrial B2B marketers who want to lead launches with more strategy, structure, and confidence.

Here’s what you’ll get when you sign up:

👉 Day 1 — Setting the Product Launch Foundation

Define clear launch objectives, surface the right customer insights, identify constraints early, and get your team aligned.

👉 Day 2 — Building the Go-to-Market Plan

Develop the strategy-led GTM plan that becomes your north star — keeping every decision anchored to what actually drives results.

👉 Day 3 — Developing the Marketing Launch and Preparing Sales

Select the right assets, design marketing programs that create traction, and train your sales team to confidently win deals.

👉 Day 4 — Launch Day and Sustaining Momentum

Execute the plan, keep momentum going well beyond launch day, and capture the lessons that make every future launch better.

Ready to Build Better Product Lauches?

By signing up, you’ll receive the 4-day Starter Kit and occasional product launch insights. You can unsubscribe anytime.